Myopia: Commercialise and Communicate Article
This article will initially consider the economic and clinical implications of myopia, before looking at how optometry might respond to these implications and what the duty of care is.
The new World Council of Optometry ratified standard of care for myopia is discussed and we review its implications for practice in the UK.
Next, the article looks at a practice business strategy in relation to the provision of myopia management services and what considerations need to be made, such as equipment, training, marketing, clinic evaluation, therapeutic approaches, and more. Finally, a review of the barriers to providing myopia management is discussed.
This article is designed to accompany the recorded webinar you can find here.
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Myopia: Commercialise and Communicate
This recorded webinar looks more closely, however, at ways in which practitioners can communicate the need for myopia management to their patients and how they can set up a viable myopia management service.
Evidence-based Myopia Management – Clinical Implications of the New Standard of Care
This lecture will explore the reasons why the World Council of Optometry, European Society of Ophthalmology and International Myopia Institute are calling for an evolution in the standard of care for myopia management.